Justin Santolaya is a San Diego listing agent who helps homeowners sell for a one percent listing fee rather than the traditional two and a half to three percent.
Operating as 1Percent SD, he offers a full service selling experience that includes pricing strategy, professional photography, digital marketing, and hands on negotiation, without the higher commission that has long been the industry standard. His model is built for sellers who want to keep more of their equity at closing while still getting the guidance and market knowledge a local agent provides.
Serving homeowners across the San Diego area, Santolaya focuses on making the sale process clear and straightforward from listing to close. He is responsive when questions come up, transparent about how commissions actually work, and practical about what it takes to get a home sold for what it is worth in the current market.
Sellers weighing their options can learn more, compare the numbers, and read his home selling tips at 1percentsd.com.